Just Toys

Just Toys (Also known as Justoys), was the infamous producer of bendable figures around the 5" scale known as Bend-Ems. Just Toys produced more than Bend-Ems, but that is by far and away what the company is remembered by. Their first lines of toys were called Twistables, which later became Bend-Ems.

Different licenses to be made in Twistables form, the early Bend-Em predecessor:
Marvel Super Heroes, WCW, Tom & Jerry, Duck Tales, Little Mermaid, Rescuers from Down Under

Not much information is known about the fold of Just Toys. It appears that they faded out after their run with the WWF license, which ran until about 2001. However, a Bend-Ems line of Mighty Beanz was released in 2004 under the name Just Products. Unlike Just Toys, which was headquartered in New York, Just Products was based out of Hawaii.

A comparison with the now gigantic toy producer Funko is appropriate. Funko, under the Pop Vinyl umbrella, uses the same mold of figure more or less to keep consistency across all properties. Just Toys and Funko both secured many franchises and licenses to release affordable figures to the public.


Common terms people use when searching Just Toys: Justoys, Justtoys, Bend-Ems, Bendems, Bend Ems, Bend'Ems, Bend-Em, Bend'em, Bend Em

Produced figures 1988-2001

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Adventures of Rocky and Bullwinkle

Just Toys released Bend-Ems and micro sized Bend-Ems of the Rocky and Bullwinkle license at the end of the company's operation. The company had no steam and with all due respect to Rocky and Bullwinkl...

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Animaniacs

Yakko Wakko and Dot, even Pink and the Brain are represented in this Animaniacs Bend-Ems line by Just Toys. Where are the pigeons?...

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Battletoads

Justoys Bend-Ems of the Popular Nintendo Entertainment System franchise Battletoads were released in 1991. Of all the lines made by Just Toys, these are the rarest and most expensive to find on the se...

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Bingo!

Bingo! Bend-Ems by Just Toys...

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C Bear and Jamal (Unreleased)

Just Toys focus in 1997 would largely be built around World Wrestling Federation Bend-Ems. At one point, there were plans for C Bear and Jamal  Bend-Ems, based on the Saturday morning animated sho...

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Dinosaurs (Baby Dinosaurs & Dinosaurs)

In 1992 Just Toys released one assortment of Bend-Ems called Baby Dinosaur. It was an unlicensed assortment, Just Toys didn't have to pay royalties. In 1997, when things were getting more dire, Just ...

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Disney Bend-Ems

Just Toys had a partnership in the early 1990's with Disney to release bendable figures in the 5" scale, usually going alongside theatrical film releases. Most notable were the Goof Troop, which never...

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Disney Toys

Aladdin's Magic Flying Carpet, Mirrors and other toys were made by Just Toys for franchises they were not granted the license for Bend-Ems Figures....

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Free Willy

Free Willy. Warner Bros' 1993 summer hit film about "the mysterious bond between members of two different species".. Which species you ask? A small boy and a very large whale. Another iconic 90s movie...

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Hanna-Barbera

1992s Tom and Jerry, Yo-Yogi, Robin Hood, and Flintstones, The Jetsons...

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Harry and the Hendersons

1991, One Figure of Cool Ernie...

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Jamesway

They're bendable, poseable, and grocer-able? Jamesway is the only grocery store with Bend-Ems!...

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Jim Hensons Muppets

...

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Lamb Chop and Friends

1993's kids show Lamb Chop & Friends had toys. Yep. They really did. ...

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Land of the Lost

Sid and Marty Krofft's Land of the Lost Bend-Ems featured bendable figures based on the 1990's show (which was a reboot of a 1970's show)....

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Lassie

In 1994 Justoys released two bend-ems of the famous dog savior Lassie. Also available were a 10" Lassie Plush and a 14" Lassie Plush....

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Marsupilami

Marsupilami only lasted 13 episodes, but that's all it needed to have a Bend-Em made! ...

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Marvel Bend-Ems

Marvel Bend-Ems (released 1989-1991) were bendable figures on the popular superhero license. When started in 1989, the line was called Twistables but became Bend-Ems by the next year. The back of the ...

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NFL Bend-Ems

1991-1992 NFL releases by Justoys. SuperPro was the only Bend-Em released in 1991. In 1992, Justoys expanded their Football offerings by adding real players to their line. ...

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Pagemaster Bend-Ems (1994 Film)

Bend-Ems of the 1994 Pagemaster Film starring Macauley Culkin....

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Pink Panther

Just Toys created a small line of Pink Panther figures in 1993. The card packaging was black and in the series were two figures: Inspector and Pink Panther. ...

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Pirates of the 7 Seas

This may have been based on a board game. Collect the Bend-Ems of Roberto Alvarez, Hannibal Blackheart Bane, Jewel-Eye Jack, Samon Finn, Captain Maelstrom!...

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Shining Time Station

1993's Thomas the Tank Engine TV Show. Imagine a Ringo Starr Bend-Em? Its easy if you try! ...

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Star Wars

Star Wars (1993-1994) filled collector's action figure gap left by the void of no new Star Wars releases by Kenner/Hasbro. There were at least three series of figures, and more if you co...

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Thumbelina

A very limited line by Just Toys that included two characters. ...

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Tiny Toon Adventures

Everybody dreams of being a star, and the Tiny Toon Adventures gang are no exception! In acme acres, where the Tiny Toon Adventures gang lives, everyone attempts to upstage each other. From the furry ...

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Tom and Jerry

Turner Properties and Just Toys had a licensing agreement that saw Wizard of Oz, Tom and Jerry, and others being made into Bend-Ems....

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Trolls Bend-Ems

The Norfin Troll Dolls!...

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Universal Monsters

60th Anniversary Limited Edition! The back of each figure's carding included the character's biography. ...

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Were Back: A Dinosaurs Story

A boy travels back in time and feeds dinosaurs cereal to make them non-violent. At least thats what I read Were Back: A Dinosaurs Story is about. I cant confirm that, but I can confirm that 4 Bend-Ems...

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Where Are They Bend-Ems

Including Search For Sam. This 1991 line by Just Toys has only popped up once on eBay in the last few years, which is how we were able to obtain it for our Figure Database and Checklists....

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Wind-Ems

A short lived line that predates the immediate information of the internet. My best research has come up with this in-progress list.
21000 Baby
21003 Beast
21005 Aladdin
21006 Geni...

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Wizard of Oz

1990...

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World Championship Wrestling (WCW)

WCW Bend-Ems by Justoys released in 1990, 4 years before WWF had their own line of Bend-Ems. Included in the series: Butch Reed, Ron Simmons, Rick Steiner, Scott Steiner, Arn Anderson,...

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World Wrestling Federation (WWF Bend-Ems)

First produced in 1994, shortly after Hasbro's WWF Action Figure line ceased, this is probably the longest running WWF figure line ever until 2001....

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World Wrestling Federation (WWF Micro Bend-Ems)

...

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Youngblood

A Rob Liefeld creation, Youngblood was a comic book inspired toy line in 1995. Only six bendable figures were released, each one includes a small comic book insert....

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Zen Intergalactic Ninja

Zen Intergalactic Ninja (1991), connected to the Archie Comics universe, was a short run figure series that included a collectible comic book. Later the franchise would be adopted for Nintendo and Gam...

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